Zavon

Target WhatsApp and SMS

Overview

A campaign’s WhatsApp and SMS messages can go to some of a list only, for example the young adults on your members list. Each message can also list the reader’s own upcoming events. Reach counts and charges only the people the message reaches.

Before you start

Make the audience properties first, under People › Audiences. The campaign must go to a list.

Narrow a campaign’s audience

  1. Open the campaign

    In the sidebar, select Send › Campaigns, then open the campaign.

  2. Choose the list

    Under Audience, select A list, then select the list.

  3. Add the filter

    Under Audience filter, select Add condition. Set the property or the location.

  4. Save

    Select Save. The line beside Add condition shows who the message reaches and how many.

A campaign aimed at a list with an audience filter of two audience properties, showing three of four people
A list narrowed by audience properties. Shown with a fictional organisation.

List each reader’s events

  1. In an SMS

    Type {{events.upcoming}} in the message. Each reader gets their next three events in fourteen days.

  2. In a WhatsApp template

    Set a template parameter to Upcoming events for the reader. It fills one line.

Troubleshooting

If a post goes back to Draft, its audience changed after approval. Ask for approval again.

If {{events.upcoming}} is empty, the reader has no events in fourteen days. The rest of the message still goes.

Good to know

Consent still applies. The filter narrows the list. Opt-outs, quiet hours and the weekly limit still apply to each person.

Plan a campaign: time messages around an event.
Audience properties: the names messages are aimed with.
Tickets on WhatsApp: tickets for registered attendees.