Zavon

AI writing help

Overview

In Reach, AI assistance drafts and polishes newsletter issues, suggests subject lines and shortens SMS text. It suggests audience segments from counts of tags and lists. Before a send, AI checks look for language and fact problems.

Before you start

Zavon must turn on AI assistance for your organisation. See AI assistance.

You need a role that can edit the issue or the post, with AI assistance. To suggest a segment, the role must also read lists. See Roles and access.

Draft or polish an issue

  1. Open the issue

    In the sidebar, select Send › Newsletters. Then open the issue in the editor.

  2. Open the AI panel

    In the editor’s rail, select AI. Set the Section that the words are for.

  3. Start the draft

    Select Draft with AI. To improve the blocks you have, select Polish with AI.

  4. Describe the issue

    Type what the issue is about in Describe what you want. Then select Generate.

  5. Check the draft

    Review the blocks in AI suggestion. Merge fields such as {{recipient.first_name}} stay as placeholders.

  6. Apply the draft

    Select Apply. The blocks go into the issue, and you can edit them.

The Reach issue editor with an AI suggestion: drafted newsletter blocks with the AI-generated label, the cost in credits and the Apply and Discard buttons
Draft with AI in the issue editor. Shown with a fictional organisation.

Suggest subject lines

  1. Start

    On the issue’s overview, select the Subject row. Then select Suggest subject lines.

  2. Confirm the cost

    Select Generate. AI assistance writes five subject lines.

  3. Pick one

    Select a subject line. Then select Apply. The Title field is filled but not saved.

  4. Save

    Select Save to keep the new title.

Five suggested subject lines for a newsletter issue in Reach, one selected, with the AI-generated label and the cost in credits
Suggest subject lines. Shown with a fictional organisation.

Shorten an SMS and suggest a segment

  1. Shorten an SMS

    In an SMS post, select Shorten to fit. Then select Generate.

  2. Check the segments

    Read the segment count of the shorter text. Select Apply to use it.

  3. Suggest a segment

    In the audience of a campaign, select Suggest a segment.

  4. Describe the audience

    Type who you want to reach in Describe what you want. Then select Generate.

  5. Apply the rule

    Review the rule in AI suggestion. Select Apply. The audience count updates.

Read the AI checks

  1. Open the checks

    Open the issue’s overview, or the post, that you want to send. Find the AI checks panel.

  2. Run the checks

    Select Run AI checks. The checks are free.

  3. Read the warnings

    Read the warnings. Each one names a language or fact problem and quotes the words.

  4. Fix what applies

    Change the text where a warning applies. The checks do not stop a send.

The AI checks panel in Reach: two warnings about a date that does not match the event and a sentence in a different language
AI checks before a send. Shown with a fictional organisation.

Troubleshooting

If you do not see the AI buttons, AI assistance is off for your organisation. See AI assistance.

If a button is grey, hold the pointer on the information icon. It gives the reason.

If the shorter SMS still needs more segments than you want, edit the text yourself. Reach shows the count as you type.

If the AI checks panel does not show, AI assistance is off. The other checks still run.

Good to know

Free checks. AI checks are free. They run once for each issue or post, not for each recipient.

Other checks. Reach always checks merge fields, links, the unsubscribe link and consent, with or without AI assistance.

Segments. To suggest a segment, AI assistance sees only counts of tags and lists. It never sees your contacts.

Nothing is sent. AI assistance does not send, schedule or save an issue or a post.

Tour. In the AI panel of the issue editor, select Take the tour. Or select Show me in What’s new. The tour shows each AI button that is on the screen. A new AI button shows a New marker until you use it.

AI assistance: credits, permissions and privacy.
Send a newsletter: edit, check and send an issue.
Target WhatsApp and SMS: SMS posts and their audience.
Plan a campaign: campaigns and posts.